What’s your problem, and how can I fix it?

That is what it all boils down to in the grand scheme of marketing your business, isn’t it?

What is your solution to someone’s problem?

  • Are you providing a product that eases a pain point in their life?
  • Are you providing a service that removes something from their plate, making their life easier? More productive?
  • Are you saving them money?

Frame your website’s purpose with just that question, “What is your problem, and how can I fix it?” Look at your ideal customers through that lens and you will be able to make the emotional connection that makes the sale.

What does that look like?

  • Making sure your marketing is aimed at your ideal customer’s pain points, make them see you as the solution they have been needing.
  • Make it part of your business motto, maybe your tagline, or your mission statement. “We make your kids LOVE picking up after themselves with our one step program” <—because that would be dreamy, right? SIGN ME UP. That’s a problem I want solved and you nailed it right there, in your tagline. Gold.
  • And 100% make it apparent in all your web content, here’s how:

About page:

Whether you despise talking about yourself, or maybe you love sharing your hobbies, your kids, your adventures a weeeeee bit too much 😉, this section can be overwhelming to some. They get caught up in telling their readers about them.

Wait…what? Isn’t the About section meant to be about you?

Not really. To put it harshly, no one cares about you, haha! They care about about how you can help them. Frame it in that context on you’re well on your way!

Services page:

Lay it out, dumb it down! Don’t assume people know your lingo, know your product, know what you do. The more straight forward you can make your content to digest, the more likely you will engage them enough to take the next step – which equates to business for you.

Don’t be too broad, consider your market, and keep who are you trying to reach at top of mind. How do they absorb content? In what tone?

Give them enough information about your service or product that they feel like they’ve got a good handle what you or your product/service can do for them.

Because remember… That's what people ultimately want...to know what you can do for them. How is your product or service going to benefit them? Click To Tweet

Contact page:

Don’t forget to remind them that you are the solution! Site visitors might be coming only for your contact information so don’t lose that opportunity to tell them how you can help.  Think of your contact page as your connection page – connect them to you!

There’s many ways to communicate how you can help your target audience. Always remember, it’s not about you, it’s about them and go forth and give them the solutions!!

 

So, now you know how businesses are targeting you, here’s my question for you…

What is your problem, and how can I fix it?

 

 

 

Are you taking EVERYTHING? Stop that.

Here’s what I know today.

Social Media has given everyone and their dog a platform to tell you what to do and how to do it. It can make your head spin and I’ve got caught up in it way too many times to count. “I should do that! I should try this. WHOA I can quadruple my income? SIGN ME UP!”

Every day there is an article on when to post, what to post, what to do, what not to do, and countless self proclaimed experts telling you you’re doing it wrong. Even shaming you so you throw in the towel because you don’t want to look like the idiot they are making you feel like.

SO many tweets bitching about people cross posting. (Posting/linking to Instagram or Facebook from twitter) While I 100% agree it’s a bit annoying, does it really affect me? Nope. Scroll on by. Unless you want to privately help that person understand why maybe it’s not the best idea for their followers, maybe just shut up. Scroll on by.

Is my blog advice? Sure, maybe to some. But I’d like to make it perfectly clear, all I have to offer is what worked for me, and what I’ve seen work for others. I’m a big believer in never taking ALL the advice you are given. Take what you need and leave the rest.

Accept that we’re all really just sharing what worked for us, what research has shown in a snapshot of time, what the stats are, or whatever the case may be. Who says you aren’t the one to blow those stats out of the water? RIGHT? You could totally be that person.

We’re all unique. And how we want to share our message is unique. Don’t be crammed into a rigid DO THIS NOT THAT plan, pay attention to what your audience is responding to, and let that guide you.

Take what you need and leave the rest. Click To Tweet

Always.

Unless it’s chocolate…take all of it.

 

 

Unappreciated. Undervalued. Insecure.

How’s that for conjuring up words that make you feel like shit?

That’s how it feels when we are busting our butt and it feels like either:

  • no one is noticing
  • no one appreciates it
  • no one gives a shit

And this isn’t just things that affect us as humans, they suck just as bad for a business owner.

I’ve seen it over the years, the passive aggressive #supportlocal posts with an undertone of guilt or shaming. Maybe just not being used in the most positive context. By all means, support local because the benefits are insurmountable to our community, but don’t use #supportlocal as a…

NO ONE IS SUPPORTING ME AND I'M MAD Click To Tweet

Or a #supportlocal for:

I'M JEALOUS, NOTICE ME! Click To Tweet

or…

I'm struggling, for &$@! sake. If you don't support me, you are ruining me. Click To Tweet

Here’s the best solution I can come up with to slow that usage.

Let’s build each other up in our business community.

Build each other up every single chance we get.

Not because they’re your customer, not because they’re your friend, although YA do that too!  All up. All the time.

Had good customer service?

  • Tweet, Facebook, Insta…whatever you do, share it there
  • Write a blog post about it
  • Tell a friend, or 10 friends.
  • Tell the business! Say it, or send it “Hey you frickin rocked today!”

Purchased the best product?

  • Tell everyone you know 🙂
  • Social it – Facebook, Twitter, Insta
  • Tell that artist, designer, business owner

Here’s the important part..do that EVEN IF THEY ARE NOT ON SOCIAL MEDIA.

Save the “your business should be here, therefore you don’t deserve the social shout outs” bullshit.

Not everyone does social, nor do they need to. Just like not every business needs a website.

THAT’S RIGHT, I SAID IT.

Does that mean we shouldn’t send the kudos?

Check yourself. Of course we should.

In conclusion…

Less using #supportlocal as a call for #supportme and more in the context of #supportthiscommunity. Click To Tweet

Ok?

Let’s try it. More building up. ALL UP ALL THE TIME.

I vow to work on that.

 

You joining me?

 

 

Instagram & Small Business

I signed up for Instagram because a client of mine wanted it on their website so I figured I’d better check it out. My intention was to use it strictly for business.

ALL BUSINESS ALL THE TIME.

Here’s the thing.

I can’t do that.

Truly, I can’t. And I totally understand why as a small business owner you might be overwhelmed to think HOW am I going to come up with content for that every day without it being a total YAWN? How many images of my product can people take?

I’m with ya. 100%

No thanks.

So I stuggled with that. I locked up my account for a while because I was posting a lot of pictures of my son…which is so unprofessional…right?

Screw that definition of professional.

That may work for some, but not all. And certainly not me if that’s the box I have to be in.

I opened it back up, still feeling like “I wasn’t doing Instagram right”.

Then I started to really think about what I love seeing from other small business (and even big business!) people.  I like seeing their work, their space, their behind the scenes and I love, love, LOVE seeing what they are doing in the community! It makes me feel connected to them. And that’s how I do business.

If you’re struggling with Instagram as a small business owner, here’s what I like to see on there, for what it’s worth…

You…your people…enjoying this community, exploring this city, this province. It makes me interested in you and truthfully inspires me to get out and try different things, to visit businesses I haven’t, and to share with others so they can do the same.

Think of the repercussions of that...if we were all advertising for our city? Click To Tweet

Win win.

Now, go post what you ate today and tag me in it 😉

 

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