Are you taking EVERYTHING? Stop that.

Here’s what I know today.

Social Media has given everyone and their dog a platform to tell you what to do and how to do it. It can make your head spin and I’ve got caught up in it way too many times to count. “I should do that! I should try this. WHOA I can quadruple my income? SIGN ME UP!”

Every day there is an article on when to post, what to post, what to do, what not to do, and countless self proclaimed experts telling you you’re doing it wrong. Even shaming you so you throw in the towel because you don’t want to look like the idiot they are making you feel like.

SO many tweets bitching about people cross posting. (Posting/linking to Instagram or Facebook from twitter) While I 100% agree it’s a bit annoying, does it really affect me? Nope. Scroll on by. Unless you want to privately help that person understand why maybe it’s not the best idea for their followers, maybe just shut up. Scroll on by.

Is my blog advice? Sure, maybe to some. But I’d like to make it perfectly clear, all I have to offer is what worked for me, and what I’ve seen work for others. I’m a big believer in never taking ALL the advice you are given. Take what you need and leave the rest.

Accept that we’re all really just sharing what worked for us, what research has shown in a snapshot of time, what the stats are, or whatever the case may be. Who says you aren’t the one to blow those stats out of the water? RIGHT? You could totally be that person.

We’re all unique. And how we want to share our message is unique. Don’t be crammed into a rigid DO THIS NOT THAT plan, pay attention to what your audience is responding to, and let that guide you.

Take what you need and leave the rest. Click To Tweet

Always.

Unless it’s chocolate…take all of it.

 

 

Unappreciated. Undervalued. Insecure.

How’s that for conjuring up words that make you feel like shit?

That’s how it feels when we are busting our butt and it feels like either:

  • no one is noticing
  • no one appreciates it
  • no one gives a shit

And this isn’t just things that affect us as humans, they suck just as bad for a business owner.

I’ve seen it over the years, the passive aggressive #supportlocal posts with an undertone of guilt or shaming. Maybe just not being used in the most positive context. By all means, support local because the benefits are insurmountable to our community, but don’t use #supportlocal as a…

NO ONE IS SUPPORTING ME AND I'M MAD Click To Tweet

Or a #supportlocal for:

I'M JEALOUS, NOTICE ME! Click To Tweet

or…

I'm struggling, for &$@! sake. If you don't support me, you are ruining me. Click To Tweet

Here’s the best solution I can come up with to slow that usage.

Let’s build each other up in our business community.

Build each other up every single chance we get.

Not because they’re your customer, not because they’re your friend, although YA do that too!  All up. All the time.

Had good customer service?

  • Tweet, Facebook, Insta…whatever you do, share it there
  • Write a blog post about it
  • Tell a friend, or 10 friends.
  • Tell the business! Say it, or send it “Hey you frickin rocked today!”

Purchased the best product?

  • Tell everyone you know 🙂
  • Social it – Facebook, Twitter, Insta
  • Tell that artist, designer, business owner

Here’s the important part..do that EVEN IF THEY ARE NOT ON SOCIAL MEDIA.

Save the “your business should be here, therefore you don’t deserve the social shout outs” bullshit.

Not everyone does social, nor do they need to. Just like not every business needs a website.

THAT’S RIGHT, I SAID IT.

Does that mean we shouldn’t send the kudos?

Check yourself. Of course we should.

In conclusion…

Less using #supportlocal as a call for #supportme and more in the context of #supportthiscommunity. Click To Tweet

Ok?

Let’s try it. More building up. ALL UP ALL THE TIME.

I vow to work on that.

 

You joining me?

 

 

Instagram & Small Business

I signed up for Instagram because a client of mine wanted it on their website so I figured I’d better check it out. My intention was to use it strictly for business.

ALL BUSINESS ALL THE TIME.

Here’s the thing.

I can’t do that.

Truly, I can’t. And I totally understand why as a small business owner you might be overwhelmed to think HOW am I going to come up with content for that every day without it being a total YAWN? How many images of my product can people take?

I’m with ya. 100%

No thanks.

So I stuggled with that. I locked up my account for a while because I was posting a lot of pictures of my son…which is so unprofessional…right?

Screw that definition of professional.

That may work for some, but not all. And certainly not me if that’s the box I have to be in.

I opened it back up, still feeling like “I wasn’t doing Instagram right”.

Then I started to really think about what I love seeing from other small business (and even big business!) people.  I like seeing their work, their space, their behind the scenes and I love, love, LOVE seeing what they are doing in the community! It makes me feel connected to them. And that’s how I do business.

If you’re struggling with Instagram as a small business owner, here’s what I like to see on there, for what it’s worth…

You…your people…enjoying this community, exploring this city, this province. It makes me interested in you and truthfully inspires me to get out and try different things, to visit businesses I haven’t, and to share with others so they can do the same.

Think of the repercussions of that...if we were all advertising for our city? Click To Tweet

Win win.

Now, go post what you ate today and tag me in it 😉

 

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