“The secret to happiness is low expectations.” ~ Barry Schwartz

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Sounds pessimistic, but is it?

Today I watched this TED Talk:  The Paradox of Choice by Barry Schwartz, where he touches on how we have a bazillion choices from choicesRSeverything from salad dressings, to clothing, to cell phones. It’s hard NOT to be frozen when faced with so many choices because either;

a) our expectations are insanely high, or

b) we are going to feel disappointment & second guess what we do end up choosing

True right? Wasn’t it easier when we didn’t have the expectation of perfection? And weren’t we WAY less stressed out? I know I was. A few months ago we were looking for health benefits and the levels of different coverage presented to us made our heads spin. Husband wants to get the BEST and I just want us to not overpay. So what did we go with? Nothing…because it was overwhelming and seemed like we’d make the wrong choice. Give us 2 options? Easy peasy and less likely we’d put it off.

“The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.”

Just under 20 minutes…grab a coffee and watch it. He’s entertaining too.

 

My Why

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Started a phenominal book a few days ago – Start with Why, by Simon Sinek. FANTASTIC BOOK! Got me to thinking…last year I was approached a few times to do web design for other companies, as in do contract work. I bid on a couple but something just didn’t feel good about it. Why?

WHY did I quit my job at Genivar after 10 and half years?

WHY did I choose this path?

Not going to lie, it’s totally because I LOVE IT. But why is it that I want Unlimited BS to be strictly about small business?

Because I like the little guy. Not just the new ones, but small business in general and I think that even though they may have a small budget trying to get the ball rolling, they still deserve the same opportunities as the big guy with loads of cash burning a hole in his pocket.

And doesn’t it seem the little guy seems to always have crazy passion for what they do? I THRIVE on that!

In my short time in this industry, I’ve met some pretty incredible clients doing some pretty cool things. Learning about what drives them, what they have to offer is what drives me. Their enthusiasm is contagious, and I love that.

THAT is why I can’t contract myself out and be a middle man. I NEED the part of my job that is getting to know about your business…from you. The part where we sit down (over coffee!) and you share your love for your job. I love that part as much as the actual building of the website.

I’m only 4 chapters in…but this is what I’ve discovered about Unlimited BS so far…that is my WHY!