branding discovery process

Know your brand

You need a website. That’s a for sure.

But when?

What goes on it?

When do you reach out to me?

HOW do you even start this process?

It’s important to know your brand before this part of your marketing begins. And I mean knoooow your brand. Don’t get hung up that it is forever, because brands grow and evolve over time, and so should they, but know who you want to connect with and who you want your clients to be.

Know your brand. 

What does that even mean?

  • What’s your voice?
  • Who are your ideal clients? If you say everyone, you have more work to do. 😉
  • Is the tone straight up conversational or all out business? How do you want to connect with your people?
  • What feel does your brand portray? What impression is it giving your site viewers or storefront visitors?
  • If you asked other people what they thought your brand was, what would they say? It may give you a good idea if you are hitting the mark, or not.

You really can’t have a website – a $999 one, or a $150,000 one without a clear understanding of who you are as a business and who your clients are.

Spend the time and do the work. I promise you it will be worth it!

BUT…don’t let it paralyze you. Websites are mean to be fluid, to grow and change just as your business does.

JUST START.

And if you need help, reach out. I’ll fire 9 million questions at you that will help you get there.

2 replies
  1. Infused Agency
    Infused Agency says:

    Great little article Brenda! It’s super important for clients to understand exactly what they need BEFORE engaging in a project. We do sort of the same, we need to iron out all the details before we take on any client.

    Reply

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