The Right Way to Market

I had an experience a week or so ago that I HAVE to share. Why? Because it’s IMPRESSIVE, and smart, and should be shared.

I saw a tweet from Dan Ouwehand…I can’t remember what it was now (sorry Dan!) but it had something about Laebon Homes in it. I didn’t hesitate to tweet that Laebon built my first home & the experience was great. I was a young single girl, no idea what the hell I was doing or what I wanted, just knew I wanted a home that looked good and wasn’t going to require maintenance that I couldn’t afford.

From the Sales Guy to my Project Manager, every one of them treated me with respect, like I was as equal as a family of 10 walking in the door. I think that’s huge, and over the past 11 years, I’ve shared that story a million times.

Point of my story…not even 10 minutes after I tweeted that? An email from Laebon’s marketing department, thanking me and asking me to come by and pick up an Earl’s GC they had for me in thanks for my ongoing support.

AWESOME.

There is nothing unawesome about that. THAT people is how it’s done. What review would you rather hear? Which review would you trust? One that was prompted or paid for, or a genuine unprompted one?

I know which one I’d choose. Lesson here? Reward those who promote you because they love your product. Those people are your billboards.

Thank you once again Laebon Homes for being awesome.

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