Website marketing tips: how to make your site work for you 24/7

As the saying goes, “Websites promote you 24/7: no employee will do that.” And it’s true. Your website is one of the best investments you can make for your business precisely because it never clocks out, never calls in sick, and never asks for a raise.

But only if you actually put it to work. Here are some website marketing tips to make sure your site is pulling its weight around the clock and a few things to clean up when it is not.

Website marketing tips to get more out of what you have

You do not always need a redesign. Sometimes you just need to use what is already there more intentionally.

Promote your site like you mean it

A website does not market itself. When you launch, or relaunch, make some noise about it.

Make sure all your social profiles are linked and up to date. Announce the site on every platform you are on. Ask your network to share it. Then keep the momentum going by featuring different pages over several weeks rather than one big push and silence. Your About page, a specific service, a blog post, each of those can be its own social moment.

You also have more content than you think. A page on your site can become a social post, a short video, a poll. Repurposing your content is one of the best website marketing tips we can offer when you are not sure what to post next. The words are already written. Just use them differently.

Marie Kondo your content

Does your content spark joy? More importantly, does it work?

Organizing and streamlining website content is one of our favourite things to do. Taking large amounts of information and making it easy for visitors to actually consume it is where a lot of sites fall short. Here is what a good content cleanup looks like:

• Update copy that is out of date or no longer accurate
• Streamline your navigation so visitors can find things without a treasure map
• Set up redirects for any pages you remove or rename (this is important for SEO)
• Condense material that is repetitive or overwhelming
• Clean up old accounts and integrations you are no longer using, you might even save some money

The goal is a smooth, logical experience from the moment someone lands on your site to the moment they reach out. If there are friction points along the way, people leave.

Your website is a living thing — treat it that way

Getting a website is not your final step. It is the start! A living, evolving marketing tool that should always reflect your current offers, your current brand, and who you are currently the right fit for.

Knowing your target audience makes every one of these website marketing tips land harder, because you’re not just creating content, you’re creating content for someone specific. That specificity is what turns a casual visitor into an actual lead.

For a broader look at content marketing strategy, HubSpot’s marketing resources are worth bookmarking.

Want help organizing what you have got and making it work harder?