Design

Congratulations, your site just launched! Now watch the visitors and clients come rolling in! Slow down. Launching a site does not automatically generate traffic. Yesterday you were not on the internet, and today you are but there is no notification that goes out to all your potential customers announcing your arrival. As wonderful as that…

As the saying goes, “Websites promote you 24/7: no employee will do that.” And it’s true. Your website is one of the best investments you can make for your business precisely because it never clocks out, never calls in sick, and never asks for a raise. But only if you actually put it to work….

How self check-outs get it wrong You go in for one thing. You scan it. Then: would you like to donate to our community fund? How do you want your receipt? Do you have a loyalty card? Is this your first time here? Have you heard about our app? Please place your item in the…

You need a website, that much is clear. But before you can write a single word for it, or before a designer can build it, you need to know your brand. Not perfectly and not set in stone for eternity, but enough to answer one question: who do you want your clients to be, and…

We say this a lot, and yet somehow it seems like never enough. Your website target audience is never everyone. Not even close. And until you get honest about who you are actually talking to, your site is going to feel like it is shouting into a very crowded, very indifferent room. Let’s talk about…

Why everything should look like it knows each other Want something you can act on right now? Go look at your Instagram feed. Then pull up your website. Then find a business card or a brochure. Do they look like they belong to the same business? Or does something feel a little… off? Brand consistency…

Here’s the problem with hiring a web designer. Most people don’t know what questions to ask which means they end up comparing apples to tomatoes. And tomatoes are the most confusing fruit ever. (Yes, fruit. Look it up.) The web design industry is full of wildly different offerings, pricing structures, platforms, and levels of ongoing…

What “but she’ll do it for free!” really costs you We’ve heard this one more times than we can count. “My second cousin’s son’s girlfriend is going to build my website.” And look, I’m sure she’s lovely. But if the reason she got the job is that she offered to do it for free, or…