What’s in a name.

Yes, I realize BS could stand for something other than Brenda Sargeant.

The name gets a reaction, but behind it is something simple. Brenda Sargeant. The BS is me.

This BS is the designer, strategist, problem solver, and voice on the other end of the phone.

I started a web design company because it just seemed like the next logical step after working in civil engineering for 10 years. Self taught and far too stubborn to give up, I muddled through designing two sites, decided this was exactly what I wanted to do, and never looked back.

I truly love uncovering what drives your work, hearing the story of your business, and weaving that into your website. That’s important to me, because in the age of AI, people still connect with people, and their purpose.

I work with businesses and nonprofits across Central Alberta and into British Columbia who want websites that perform well, look professional, and make life easier for everyone who visits them.

My focus is always the same. Make the experience simple, make it accessible, and make it something you can feel confident using long after launch.

Let’s work together→

Things that are important to me. And hopefully to you too.

Usability

Clear navigation, accessible design, solid content structure. I do not treat these as extras because I’ve seen what happens to sites that skip them. Your visitors should know exactly where to go and what to do without guessing. That is what I build for.

Support that supports

Launching a website is exciting, and the technical side can get overwhelming fast. You should never feel alone with it. I offer ongoing hosting, maintenance, training, and real human support. When something changes or something breaks, you’re not explaining your setup to someone new, you’re calling the person who built your site.

Design with purpose

Your business has something real to offer. Good design helps people see it, understand it, and trust it. A strong website builds trust, supports your business, and helps people take action.

Ready to work together?

If you want a website that actually represents your business and a designer who is still reachable after launch, we will work well together.

Want a site that keeps working long after launch?
Let’s talk