Website launch strategies: what to do the moment your site goes live

Congratulations, your site just launched! Now watch the visitors and clients come rolling in!

Slow down.

Launching a site does not automatically generate traffic. Yesterday you were not on the internet, and today you are but there is no notification that goes out to all your potential customers announcing your arrival. As wonderful as that would be, that is just not how it works.

You need to tell people you are out there. Repeatedly. And that telling is where your website launch strategies come in.

Website launch strategies that actually work

Tell every platform you are on

Update every social profile you have with a link to your new site. Instagram, Facebook, LinkedIn — everywhere. Then announce it. Not once, not twice, but on the regular. Different posts, different angles, different pages of the site. Keep reminding people it exists.

And while you are at it, if you have worked with us on your site, drop the www. It is not 2003 anymore. Your domain does not need those three letters in front of it. Share unlimitedbs.ca, not www.unlimitedbs.ca. It looks cleaner, it is easier to remember, and frankly it just looks more current.

Feature different pages over time

Your homepage is not your only content. Spread your launch momentum across several weeks by spotlighting different pages: your About page, a specific service, a blog post. Each one is an opportunity to send people somewhere specific and give them a reason to explore.

Ask people to share it

This costs nothing and works surprisingly well. Ask your network to share your site. Your clients, your colleagues, your connections. Word of mouth online is still word of mouth. Repurposing your website content for social posts, short videos, or polls is also one of the easiest ways to keep the launch momentum going long after the initial announcement.

Update everywhere else too

Your email signature. Your Google Business profile. Your LinkedIn. Your Etsy, your Eventbrite, your forum profiles, wherever you exist online. Every place your name shows up is an opportunity to point someone back to your site.

The mindset shift that makes it all work

Your website is not a finish line. It is a starting point. A living, working part of your marketing that needs to be actively promoted, updated, and used if it is going to do its job.

The businesses that get the most out of their websites are the ones that treat them that way, not as something they built once and checked off the list, but as a tool they keep using.

For a broader look at digital marketing after launch, Google’s Digital Garage offers free courses worth exploring if you want to go deeper.

Just launched or getting ready to? Let’s make sure it gets seen.