WordPress hosting and maintenance: why we built it into everything we do

Here’s one of my favourite stories to tell in a project meeting because it explains why WordPress hosting and maintenance is not an afterthought in how we work, it really is the foundation.

The story that started it all

When I first started Unlimited BS I noticed a pattern almost immediately. Almost every new client inquiry I received was from someone who had already had a website built by another designer and something had gone wrong.

Not wrong like “I don’t love the fonts.” Wrong like: the layout had broken, error messages were appearing on live pages, browsers were blocking sections of the site entirely. Their once beautiful, well-functioning website, the one they had been proud to show off to clients and customers, had become something they were embarrassed to share.

I hated that. Genuinely. These people had invested their money into something that had quietly deteriorated, sometimes within months of launch. And nobody had been there to catch it.

That is when I decided that WordPress hosting and maintenance would be part of every client relationship we had. Because the build is only as good as what comes after it.

What our WordPress hosting and maintenance plans include

We could count on one hand the number of clients in the past several years who have not signed up for one of our plans. Because once people understand what is at stake, the decision makes itself.

What is covered

Every WordPress hosting and maintenance plan with us includes:

• All WordPress core updates as they are released
• Theme updates
• Plugin updates
• One-click restore if anything goes sideways
• Malware protection
• Daily backups
• SSL certificate (https certified)
• Managed WordPress hosting

Why each of these matters

Updates are not optional maintenance, they are security. An outdated plugin or theme is an open door for hackers, and that door does not announce itself before something goes wrong. We wrote about this in our WordPress mistakes post because it is one of the most common and most preventable problems we see.

Daily backups mean that if the worst does happen, you are not starting from scratch. You are restoring from yesterday. That is the difference between a bad afternoon and a catastrophic loss of work.

Malware protection and SSL certificates are what keep your site trustworthy to visitors, to browsers, and to search engines. A site that gets flagged as insecure loses traffic fast and trust even faster.

Your website is an investment worth protecting

You spent time and money building something that represents your business online. WordPress hosting and maintenance is how you protect that investment so it keeps working the way it is supposed to, now and a year from now.

Want to make sure your site never becomes someone else’s cautionary tale?