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Are you taking EVERYTHING? Stop that.

Here’s what I know today.

Social Media has given everyone and their dog a platform to tell you what to do and how to do it. It can make your head spin and I’ve got caught up in it way too many times to count. “I should do that! I should try this. WHOA I can quadruple my income? SIGN ME UP!”

Every day there is an article on when to post, what to post, what to do, what not to do, and countless self proclaimed experts telling you you’re doing it wrong. Even shaming you so you throw in the towel because you don’t want to look like the idiot they are making you feel like.

SO many tweets bitching about people cross posting. (Posting/linking to Instagram or Facebook from twitter) While I 100% agree it’s a bit annoying, does it really affect me? Nope. Scroll on by. Unless you want to privately help that person understand why maybe it’s not the best idea for their followers, maybe just shut up. Scroll on by.

Is my blog advice? Sure, maybe to some. But I’d like to make it perfectly clear, all I have to offer is what worked for me, and what I’ve seen work for others. I’m a big believer in never taking ALL the advice you are given. Take what you need and leave the rest.

Accept that we’re all really just sharing what worked for us, what research has shown in a snapshot of time, what the stats are, or whatever the case may be. Who says you aren’t the one to blow those stats out of the water? RIGHT? You could totally be that person.

We’re all unique. And how we want to share our message is unique. Don’t be crammed into a rigid DO THIS NOT THAT plan, pay attention to what your audience is responding to, and let that guide you.

Take what you need and leave the rest. Click To Tweet

Always.

Unless it’s chocolate…take all of it.

 

 

Authenticity in social media, is that even a real thing?

Everyone talks about it but is it really going on?

I’ve always considered myself pretty authentic. I say what I mean and mean what I say…pretty much to a fault.

HOWEVER, social media puts that authenticity into question, even for those of us who think authentic will be carved in our gravestone.

Because if I really think about it….no I most definitely do not put all of me out there. I don’t put relationship issues, sicknesses, or drama out. I put my highlight reel.

It’s not in an intentional

“hey look at us all loving life and shit! Yay us! You want to be us!”

way. It’s so not.

I just find repeatedly seeing negative, fear mongering, passive aggressive and poor me statuses/posts/shares don’t do anyone any good. Sure, once in a while it may make someone feel like they aren’t alone in their struggles which is helpful, but all the time is just not helping anyone.

Am I not being authentic because I’m not showing the miserable moments in life or sharing my problems?

Can authenticity and social media co-exist? Click To Tweet
I think so. We just have to remember we’re only seeing one part of what makes up that individual. There’s more to that package on the other side of the computer.

Always.

Instagram & Small Business

I signed up for Instagram because a client of mine wanted it on their website so I figured I’d better check it out. My intention was to use it strictly for business.

ALL BUSINESS ALL THE TIME.

Here’s the thing.

I can’t do that.

Truly, I can’t. And I totally understand why as a small business owner you might be overwhelmed to think HOW am I going to come up with content for that every day without it being a total YAWN? How many images of my product can people take?

I’m with ya. 100%

No thanks.

So I stuggled with that. I locked up my account for a while because I was posting a lot of pictures of my son…which is so unprofessional…right?

Screw that definition of professional.

That may work for some, but not all. And certainly not me if that’s the box I have to be in.

I opened it back up, still feeling like “I wasn’t doing Instagram right”.

Then I started to really think about what I love seeing from other small business (and even big business!) people.  I like seeing their work, their space, their behind the scenes and I love, love, LOVE seeing what they are doing in the community! It makes me feel connected to them. And that’s how I do business.

If you’re struggling with Instagram as a small business owner, here’s what I like to see on there, for what it’s worth…

You…your people…enjoying this community, exploring this city, this province. It makes me interested in you and truthfully inspires me to get out and try different things, to visit businesses I haven’t, and to share with others so they can do the same.

Think of the repercussions of that...if we were all advertising for our city? Click To Tweet

Win win.

Now, go post what you ate today and tag me in it 😉

 

Follow Unlimited BS on Instagram

Social Media doesn’t rule the City…or I’d have a cape

Soooooo, now that the Red Deer election is over I’m going to comment. I kept my mouth shut and bit my tongue a LOT which if you know me at all, you know I struggle with that. I’m not a resident of the City of Red Deer (I’m Red Deer County) so here is an outside looking in perspective of what I saw go down.

Twitter and facebook were insane. Good gawd people, I’m ALLLLLL about social media, love it (most days) but would it really be a deciding factor for who would make the best leaders for a community? Ya, ya, I get it, it’s a great way to communicate to the people but let’s remember our Red Deer twitter community is not full representation of the entire city. You can tell me there are 1,000 Red Deer tweeps, but how many of those are active? How many of those interact with candidates or even follow them? Not enough to win an election. Not yet anyway. We are still a small crew in the grand scheme of things.

Being on social media does not mean that person is transparent. FAR from it. You can be whoever you want to be on twitter! I’ve seen it…it sometimes makes me sick to see the phoniness of some trying to come across as kind do-gooders when what they do behind the computer is far, far different.

I saw tweets of people calling out candidates because they hadn’t responded to a tweet within 24 hours of them sending it. Really?? REALLY? Come on. And candidates being cut down for not participating on a facebook group page. Maybe they are out in your community actually DOING things. Or maybe their child is sick and they could care less about twitter or a facebook post at that moment. Or maybe their internet crashed. Using that to discredit them is unfair and immature.

I love the twitter and yes, even facebook…but let’s get real here people. It’s not face-to-face, eye contact, connection and honesty. It is whatever the user chooses to make it.

Perspective. Our small community doesn’t rule the City. But if we did…we might want to consider group capes.

 

Social Media Etiquette

I’ve had this conversation with a number of people the past couple months, so it seems blog-worthy.

Support in social media.

Scenario:

You LOVE a business. You love the staff, you love the management, you love the service, you love the product.
You promote the shit out of it, twitter, facebook, off-line conversations.
You do this month, after month, after month.

That business never reciprocates. Never retweets, never likes your post, never acknowledges how much support you are showing them as often as you can. Never says the simple, yet powerful words – Thank you.

Does your brain say…

a) Who cares? They rock and I will tell the planet every chance I get. No thanks or acknowledgement needed.

b) Stop handing out the compliments. Because really, would it kill them to send out a “HEY thanks for the undying, somewhat stalkerish support” response now and again?

c) Bad mouth them. They may have the best product/service/management/staff on the planet but now I’m pissed off and unleashing some wrath.

What is your social media etiquette? Same as real life, face-to-face? Or do different rules apply?

I hate Statistics.

Even the word alone annoys me. Statistics. Too many t’s. A stutterer’s nightmare. My husband is a numbers and math freakshow. Seriously…it’s ridiculous.

I, on the other hand, not so much.

At the Social Media Breakfast there was a question asked about how many times a day to post on facebook, to tweet, etc. I have seen a TON of infographics on this in the past while – best hours of the day to post, best days of the week to post, how many tweets a day and what time of day gets you more engagement.

Really? Are we really going to go down that route?

Not this chica. I’ll post when it hits me. Not before, not after. I’ll skip a day, two days, a week (ok, that was a bit far) if I have nothing to post. I will never post just to be in the timeline. Nor will I blog if I have nothing to say.

Sad news for some of you to hear, but I almost always have either random thoughts busting out of my brain, or thoughts on something in life that I have an overwhelming desire to share with the world wide web.

So there you have it. I don’t give a rat’s ass when you post or how often. Just entertain, inspire, intrigue, teach me and I’m hooked.

Things I think about while I’m on hold….

You know what I can’t wrap my head around – people who get worked up over twitter follows or facebook friends.

Do I care if someone unfollowed me on Twitter or unfriended me on Facebook?

Um…NO! 99% of the time I wouldn’t even notice. (How DO people know the second you unfollow and WHY are they keeping track?)
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From my Brain to yours

I took a Webinar yesterday from Gary Vaynerchuk called “How to Fully Commit to Social Media”.

ya, I know. Brenda, could you BE more committed (addicted) to social media? But I knew he had a good rep and I wanted to hear him speak and his thoughts on marketing. His talk was on how old school thinking can leave you in the dust.

Here’s some point form things I took away from it. My thoughts are in italics.

  • What to automate on social media? ZERO. People think I’m crazy when I tell them this. IF you’re automating, you’re not present.
  • Engagement changes the relationship. Actually talking to people, using their names, giving a shit. Important stuff.
  • Being romantic in business is the easiest way to go out of it: don’t hold on to how things were! Saying “we’re doing fine without social media” is resisting change. Change is GOOD people! Embrace it 🙂
  • Social Media sites have the cleanest data that exists. Nielsen has low sample sizes and doesn’t represent the actual #’s
  • The way we need to reach people is not a 30 sec commercial. Must be more creative, less salesy – you have to actually care now. People need to connect, need an emotional attachment.
  • Your message is getting spammy, unless you show that you care. If all you do is promote your services and never engage, you are spam my friend.
  • Social media is connecting us like we are in a small town. This makes me SO FREAKIN HAPPY!
  • World is changing quickly – Need to get dramatically more creative by actually giving a crap.
  • Social Media isn’t a short-term platform, but a long-term investment. You won’t see results in a week, a month. Got to be in for the long haul.
  • Google+ is in trouble, but don’t bet against Google. Maybe they’ll buy Twitter. WHAAATTTT??

And my absolute favourite quote of the session?

While we are getting more Jetsons, the Flintstones are winning.

Tell me that isn’t awesome. Technology, technology, technology, if you aren’t building relationships, you may as well fly off in your bubble.

 

Gary is a New York Times and Wall Street Journal Best-Selling author who is also a self-trained wine and social media expert. Check him out here. (did you catch that? Social Media AND wine!

Impressive Use of Social Media – Facebook

I See Fit People

If you don’t follow them on facebook, you should. These people have facebook conquered. Truly impressive. I go to their facebook page every day. E V E R Y day. Whether it’s a post thanking Baby Jesus for coffee or one telling you to get your ass out there and run, there is always something to amuse me or make me think. Or motivate me.

Why are they a success at engaging over 8,000 people on their facebook page? They talk to YOU. DAILY. Every single day. They post motivation. recipes. struggles. encouragement. fears. and mostly, support. Wendy, Matt or Rachelle ALWAYS comment back if you post on their wall. ALWAYS. They answer questions, always keep the communication open. They draw you in, you feel a part of what they are doing. You want to see them succeed and you want to support them back. Amazing relationship they’ve built with their readers.

If you want to learn from the masters how to manage a business page, watch these guys. They got it. Click here, like them, and learn.

Thanks Matt, Wendy, and Rachelle for teaching me a thing or two, or 200 😉