Non-tweeters mock Twitter. Endlessly mock twitter. And sometimes it’s hard to defend despite the fact that I know the return on investment (which is nothing but my time) is freakin awesome.
Common twitter criticisms include…narcissistic, time suck, who wants to know if you ate 14 brownies in one sitting…all that.
ya, ya. I get it, and I agree. It is all of that. BUT…it’s how I’ve built my business so far. This past week every quote I’ve sent has been through contacts on twitter, or referrals from people I’ve met on twitter. And how much in marketing dollars has it cost me? zero. zippo. zilch.
What was that you were saying about it being a waste of time?
Mock if you will. It works.