Website Maintenance

Something to consider…

You’re ready! It’s time to get your business on the internet! Turns out people are only using the yellow pages as a step stool. You’re excited. You dive in, hire a web designer and it’s go time.

Site’s done. You pay. Part ways.

Now what?

Your site NEEDS upkeep. And not just writing a blog now and then. WordPress has regular updates, for the actual system and for any plugins you may have installed (such as newsletter sign ups, gallery slideshows, calendars, etc.) It’s as simple as clicking “Install Updates”. HOWEVER, sometimes when you run updates, some of your other add-ons don’t like it. Things need¬†tweaking, re-installed, fixed.

When your designer offers to maintain and keep your site at the top of it’s game, consider it. Keep that relationship open. I’ve already talked to so many people who have lost touch of the person who created their site, and their site is a mess. Features not working and the site is becoming more and more unprofessional in appearance and functionality.

Consider updating your content on a regular basis as well…if not monthly, seasonally. Commit to 4 updates a year to start. Keeping your site fresh and updated puts your website dollars to the best use. Monthly or seasonal updates to your site will keep it from becoming stale and ineffective.

Website Maintenance…as important as brushing your teeth. Necessary monthly or at least quarterly ūüėõ

Goat’s Stomach

My dad had surgery for a hernia when I was probably 4 or 5 years old. It left a HUGE scar on his belly. He always told us kids that he had to have part of his stomach removed and they replaced it with a goat’s stomach. He was dead serious and stuck to his story for year. YEARS.

My dad is the original no BS. He tells it like it is and never beats around the bush or lies. Teases, yes. Lies, no. So I believed him. Of course!

Fast forward…college years…drinking with a group of friends and I share that my dad has part goat’s stomach. They laugh at me. A LOT. huh. I’m pissed they don’t believe me. Call my dad. I’m 19 years old and I’m calling my dad to prove that he has a goat’s stomach to all my drunk friends.

My dad doesn’t have a goat’s stomach.

This blog is for any of you out there that believe everything your parents tell you. Parents lie. I’m going to go tell my son right now that I have a lizard in my ear and every time he doesn’t listen to me it eats another chunk of my brain. Take that.

Cheapest Marketing Tool EVER!

Non-tweeters mock Twitter. Endlessly mock twitter. And sometimes it’s hard to defend despite the fact that I know the return on investment (which is nothing but my time) is freakin awesome.

Common twitter¬†criticisms¬†include…narcissistic, time suck, who wants to know if you ate 14 brownies in one sitting…all that.

ya, ya. ¬†I get it, and I agree. It is all of that. BUT…it’s how I’ve built my business so far. This past week every quote I’ve sent has been through contacts on twitter, or referrals from people I’ve met on twitter. And how much in marketing dollars has it cost me? zero. zippo. zilch.

What was that you were saying about it being a waste of time?

Mock if you will. It works.

Mentors

Men¬∑tor –¬†noun

1. a wise and trusted counsellor or teacher.
2. an influential senior sponsor or supporter.

I have a really fabulous mentor. A fellow nerd if you will. He has given me a wealth of info coming from a place of experience, knowledge and understanding. Love that I have someone in the industry that knows their shit and freely gives it to me in exchange for a cupcake or some chickpeas now and then. That is AWESOME.

If you’re just starting out like me, find someone you can trust and someone who knows their way around the cage. Ask for help. Ask for advice. It’s benefits are¬†immeasurable.

To my wise and trusted counsellor, thank you for continually letting me pick at your awesome brain. If I could knit, I would make you this toque.

brain-toque

Tweet Tweet!

The first of probably 10 million blog posts about twitter.

Two things you NEED if you are a small business:

  1. A website! I happen to know an affordable website designer that can hook you up
  2. TWITTER!

When I first thought about starting a web design business, I thought I’d offer Twitter 101 to my clients too because I see such HUGE value in it.

So here it is, your Twitter 101 ¬†—> ¬†DIVE IN! That’s my BS twitter course.

Don’t be freaked out that you have to engage everyone the first week. It’s not going to happen. Just converse….re-tweet…find people who offer you humour, advice, opinions, and knowledge and follow them.

Learn.

Twitter is an AMAZING tool. The thing is no one can make it amazing for you….you need to take all that is YOU (okay, maybe not ALL, I may be an “extreme tweeter”) and put it out there. Let people see who you are and what you and your business are about. I can’t say enough about letting your personalty show, letting people get to know you makes them want to know about your business even more. I can honestly say I’ve gained not only clients, but friends through twitter (<—I know you just groaned at that statement, but it’s true!)

You hear a lot about engaging people on twitter, so I’m not going to use that word. You need to suck them in with your awesomeness. Be You. If you are passionate about what your business has to offer, share it. People will respond. I guarantee it. Give it 30 days and you’ll be hooked.

If you still think you need more than that 30 second intro to twitter, just ask, I’d be happy to show you around my second home. If you need more than that or aren’t willing to jump in that aggressively, I can point you in the direction of local peeps who offer detailed courses of all things social media.

Welcome!

Here’s where the magic is going to happen. OK, not really. But I am excited to start blogging again! I was a hardcore, faithful, every day blogger about 5 years ago and then just petered out…I miss it. A LOT.

What am I going to blog about? Guess you’ll have to stay tuned in to see. (that’s my teaser, I actually have no idea either!)

Welcome to Unlimited BS! I look forward to all that is to come in this new venture, I’ve never felt so right about something and it only took me 38 years to figure this whole “what I want to be when I grow up” thing. Not bad.