I signed up for Instagram because a client of mine wanted it on their website so I figured I’d better check it out. My intention was to use it strictly for business.
ALL BUSINESS ALL THE TIME.
Here’s the thing.
I can’t do that.
Truly, I can’t. And I totally understand why as a small business owner you might be overwhelmed to think HOW am I going to come up with content for that every day without it being a total YAWN? How many images of my product can people take?
I’m with ya. 100%
So I stuggled with that. I locked up my account for a while because I was posting a lot of pictures of my son…which is so unprofessional…right?
Screw that definition of professional.
That may work for some, but not all. And certainly not me if that’s the box I have to be in.
I opened it back up, still feeling like “I wasn’t doing Instagram right”.
Then I started to really think about what I love seeing from other small business (and even big business!) people. I like seeing their work, their space, their behind the scenes and I love, love, LOVE seeing what they are doing in the community! It makes me feel connected to them. And that’s how I do business.
If you’re struggling with Instagram as a small business owner, here’s what I like to see on there, for what it’s worth…
You…your people…enjoying this community, exploring this city, this province. It makes me interested in you and truthfully inspires me to get out and try different things, to visit businesses I haven’t, and to share with others so they can do the same.Think of the repercussions of that...if we were all advertising for our city? Click To Tweet
Now, go post what you ate today and tag me in it 😉
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