This quote was in my email this morning and I love it.
Companies, like people, should never change who they are so others will like them; they should find those who like them for who they already are. ~ Simon Sinek
It is so in line with the conversations I’ve had the past couple days with Clients, and with friends. You don’t need to put on an act, or be who you aren’t to gain business. Just be authentic. People see through bullshit. Maybe not immediately…but eventually.
I think there is a lot of pressure to be something out-of-the-box, stand out, shock factor, huge, over the top and attention getting.
I’m over it. In my head, out of the box is the new in the box with the lid taped neatly shut.
Don’t try so hard. Be you.