Social Media Etiquette

I’ve had this conversation with a number of people the past couple months, so it seems blog-worthy.

Support in social media.

Scenario:

You LOVE a business. You love the staff, you love the management, you love the service, you love the product.
You promote the shit out of it, twitter, facebook, off-line conversations.
You do this month, after month, after month.

That business never reciprocates. Never retweets, never likes your post, never acknowledges how much support you are showing them as often as you can. Never says the simple, yet powerful words – Thank you.

Does your brain say…

a) Who cares? They rock and I will tell the planet every chance I get. No thanks or acknowledgement needed.

b) Stop handing out the compliments. Because really, would it kill them to send out a “HEY thanks for the undying, somewhat stalkerish support” response now and again?

c) Bad mouth them. They may have the best product/service/management/staff on the planet but now I’m pissed off and unleashing some wrath.

What is your social media etiquette? Same as real life, face-to-face? Or do different rules apply?